Call of Duty - Character Building

TikTok ads for the mobile version of the biggest first-person shooter video game out there.
TikTok social media content creator

When advertising on social media, brands need content that feels not only native to each platform, but also user generated. For this one, commissioned to me by Vidsy, we were to take inspiration on TikTok’s video trends and apply them to the Call of Duty universe.

This is what I came up with.

Look vs Feel

The contrast between how someone feels when doing something and how they look has already created thousands of hilarious memes across the internet. Here’s the Call of Duty version of that trend that I put together for this fun brief.


Showing different stages of a funny transformation is also a popular trend on TikTok. Here’s how my actor and I interpreted it for Call of Duty: mobile.

I produced all these TikTok Ads through Vidsy, as usual. 

I produced all these TikTok Ads through Vidsy


The video trend that uses ingredients mixing as a metaphor for anything is pretty unique to TikTok. Here’s how we suggest you prepare your ideal call of duty squadmate.