With some things, even if we don’t know exactly how we might use them, we do know that we should understand them. As I started stepping my toes into the Gen Ai realm, i quickly found it useful for communication with customers, brainstorming and reference creation but I do suspect I’ll eventually do much more with it.

2020 saw me produce ads for 3 different campaigns for the new social media video giant… and they sure were fun!

2020 saw me produce ads for 3 different campaigns for the new social media video giant… and they sure were fun!

2020 saw me produce ads for 3 different campaigns for the new social media video giant… and they sure were fun!

Freeprints needed warm and sweet moments of a wholesome crowd to promote their free prints service on social media.

Hily is the fastest growing dating app. Since they are targeting young people, they advertise on IG Stories. Videos had to be fun and pro but feel organic!

Calm is the #1 App for Sleep and they needed portrait videos to convey their soothing message on social.

This short and funny tv commercial for Fido, a dog food company from India posed various exciting challenges for me.

My experience creating Video Ads for Social for the Irish online marketplace Done Deal through Vidsy.co. For this brief, we had to choose our demographics beforehand…

This project was for Badoo, one of the largest dating apps in the world and we were briefed to create a couple 5 seconds videos and a longer video telling the story of a couple through up to 4 dates. Videos had to be fun, cute and cheeky all at once, just like a Perfect Date.

Rosetta Stone, the first and one of the biggest players in the digital language learning world contacted me asking for travel photos and captions that would portray moments and places to have #RosettaSessions all around the planet. The photos would be used on their social media sites along with this hashtag to encourage people to download their app and start learning and practicing one of the over 30 languages they offer.

As we were travelling in Indonesia, I had the wonderful opportunity to work with an Australian fashion designer who’s expanding into SE Asia. An authentic photographic marathon, this shot rendered amazing results thanks to the serendipitous and outstanding team we conformed with the designer, the model and the make up artist.